SCP Group has been a mail service provider for decades and has maintained the expertise, technology and equipment to provide exceptional service.
There are many things to consider in a direct mail campaign. SCP Group will share our valuable knowledge with you as part of our consulting services, at no additional cost.
• Help identify your goals for the campaign
• Determine the best way to produce your mailer to obtain the lowest production and postage costs possible.
• Identify advantages of variable data and images
• Determine list quality and review options for supplementing your list
• Identify and make available additional media that would enhance the mailer (e-blasts, website, social media, collateral materials)
The benefits and suggestions you receive when you choose SCP Group as your mailing service provider are numerous.
One Source: We design, print, manage the data, address, and facilitate delivery of your mailing all under one roof—drastically reducing the chance of introducing errors.
United States Postal Service (USPS) Guidelines: There are many—and we know them! Generally, the greatest expense of a direct mail campaign is the postage cost. We have a complete understanding of current postage regulations and procedures and we make every effort to keep your costs as low as possible.
Prospecting: Using data from various sources—from your own sales quotes or inactive clients to mining from trade affiliations or purchasing lists—is a great way to target prospective clients. Consumers are a more sophisticated audience than ever before. They can easily spot “junk” mail and discard it immediately. If you mail to clients who need or can use the information in your offer, they will consider themselves fortunate to receive it!
Return on Investment (ROI): We can assist you in determining if your investment generates income. It is easy to track the ROI of a direct mail campaign—together we calculate the hard numbers (cost of the campaign and income earned because of it) and take into consideration soft numbers, like the life-time value of a new customer.
NCOA (National Change of Address) Service and Mail List Management: Both are extremely critical components for a successful direct mail campaign and can dramatically decrease per piece postage costs. NCOA guarantees any old or inaccurate address will be updated or flagged for correction.
List Purchasing: Public data is compiled with sophisticated software, amazing accuracy and can extrapolate propensities of both residential and business clients. You can request very specific demographic data, including age, household income, geographic location and personal interests (just to name a few) and we’ll have a list for you. Depending on the total, lists can cost between 3 to 25 cents per name.
Seeding: Strategically adding mailing records to you list can help you monitor drop dates, speed of the USPS and quality of the finished product. We encourage seeding—your successful mail campaign defines our success.
Dependability: Mailing is not just a side-line for us, it is a large part of our primary business—we set the benchmark. We earn our client’s trust. Conversations often start with, “We don’t have time or manpower for mailings. Can you just make it happen?” Generally, the cost for SCP Group to facilitate an entire direct mail campaign can be lower than the cost of postage we save you if you attempt it yourself—assuming you have the resources and staff to accomplish the task.
Ethics: Can you imagine the amount of data and personal information a mailing services provider compiles each month? SCP Group offers complete confidentiality to all clients and will gladly sign any reasonable non-disclosure statement. We also have a 100% mail guarantee. Often there are multiple automated processes (printing, folding, inserting, addressing, etc.) applied to each mail piece and there will be some loss. We promise to reprint any defect piece so that EVERY piece you pay for gets mailed.